What and How

When I started this blog, it was initially in Portuguese (just for the record, I am Brazilian). But when I decided to change to English something curious happened.  Suddenly, the statistics have completely changed. It is interesting because the content remains the same. The only thing that changed was the “how”.
The point isn’t about how many people speak English or Portuguese. The point is that we’re living in a connected world where sharing your ideas cost you nothing. This is the world where I can talk to someone who is on the other side of the world. This is the world that has changed.

So, these are the two things that every marketer should pay attention:

  1. What you deliver (your product, your service, your content, your idea, your story)
  2. How you deliver

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