Most companies want to grow. Their intent is to make money and more money. They believe that money is the main goal, although they state that they are focused on customer needs. Ok, if your company is like this then all you need to do is to create a mass product, mass advertising, mass marketing.
On the other hand, you aren’t most companies. Your desire is to create something unique, a remarkable product so good to make a change, then money is not the goal. Money can come along the way but is not your purpose.
Your purpose is to deliver your art.